Good Vibrations Partners with ‘SHE Boutique’ to Provide Gender-Affirming Care for San Francisco’s Trans Community

Two prominent San Francisco companies team up to empower local trans community

San Francisco, CA, March 1, 2025 – San Francisco-based sexual wellness retailer Good Vibes is partnering with the San Francisco Community Health Center’s ‘SHE Boutique’ program to provide vital resources and support to trans women of color.

In 2024, SHE Boutique, which operates under the leadership of Trans: Thrive, an organization which provides comprehensive healthcare, mental health support, and social services to the trans and gender non-conforming (GNC) community, received a grant from biopharmaceutical company Gilead to expand the program nationally in an initiative aimed at supporting HIV prevention, anti-stigma efforts, and health equity for Black women and girls.

This year, Good Vibes is partnering with Trans: Thrive to help raise additional funds for the expansion and to support the organization's broader mission of creating a healthcare landscape where Black transgender individuals can access services that are not only sensitive to their unique needs but are also affirming of their identities.

During the month of March, Good Vibes will be donating all profits from sales of a carefully curated product bundle to Trans: Thrive, as well as matching up to 30% of all collected donations from both in-store and online transactions to maximize impact.

The Good Vibes donations will go directly towards supporting over 600 people annually who benefit from SHE Boutique, which makes up 33% of total Trans: Thrive participants.

Carol Queen PhD, Staff Sexologist at Good Vibes said, "Since Good Vibes opened in 1977, we have been a mission-driven place to showcase sexual wellness and pleasure—but beyond offering a comfortable, sex positive-retail environment to shop for good quality products and get correct, comfortable information about sex, we’ve also been a part of a larger sex and gender community. We've been an advocate and dedicated supporter of diverse and marginalized voices since the beginning. As the current political climate puts these communities further at risk, we remain steadfast in our mission to fight back against harmful rhetoric and empower members of the LGBTQ+ community.

We believe that empowerment requires acceptance, access, self-expression, dignity, and community support. That’s why we’re so excited about this new partnership with SHE Boutique and Trans: Thrive - a great team of people who are making a tangible difference in the lives of trans women, especially trans women of color.

This partnership will allow Good Vibes to take direct action in supporting the trans community of San Francisco, who often face systemic barriers to care. We are honored to contribute to a program that transforms lives by fostering dignity, wellness, and empowerment.”

SHE Boutique, which was recently recognized as a ‘Best Practices’ program by the CDC, is a fashion-forward initiative designed to reward trans women of color living with HIV for remaining engaged in healthcare services, including medical, dental, and mental health care. The program provides clients with access to brand-new or gently used clothing, shoes, accessories, and beauty products from brands like Banana Republic, GAP, Fabletics, and Sephora.

A representative from Trans: Thrive commented on the partnership, “At Trans: Thrive we believe that access to gender-affirming care is more than just a service—it’s a lifeline and we work every day to break down systemic barriers and provide trans and gender non-conforming individuals with the dignity and care they deserve.

Having a partner like Good Vibes, a company that truly understands and amplifies our mission, means the world to us. We truly believe that by working together we can not only create real, lasting change for our community but we can also provide essential healthcare and support that is coupled with a sense of dignity, empowerment, and belonging.

We're grateful to Good Vibes for choosing to partner with us and SHE Boutique and we look forward to seeing the impact this initiative will have on the lives of those we serve."

For more information on Good Vibes and this partnership, visit:
https://www.goodvibes.com/content/c/transthrive

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About Good Vibrations:
Founded in 1977, Good Vibrations is a trusted retailer specializing in sexual health, wellness, and pleasure products. With a longstanding commitment to community engagement, Good Vibrations partners with organizations that promote health, empowerment, and equality, championing sex positivity and inclusion in every initiative.

About the San Francisco Community Health Center:
The San Francisco Community Health Center is a leading provider of comprehensive healthcare and supportive services for marginalized communities, including LGBTQ+ individuals, people experiencing homelessness, and people living with HIV.