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For Immediate Release

December 4, 2009

Media Contact: Camilla Lombard
Events and Publicity Manager
(415) 974-8985 ext.201
camillal@goodvibes.com

GOOD VIBRATIONS ANNOUNCES NEW PHILANTHROPIC INITIATIVE

Adult Toy Storeā€™s GiVeā„¢Program Offers New Approach to Giving Back to the Community

Good Vibrations

San Francisco, CA -- December 4, 2009 -- Good Vibrations, the legendary San Francisco-based retailer www.goodvibes.com), is pleased to announce their new corporate giving initiative, GiVeā„¢.

For over 30 years Good Vibrations has partnered with hundreds of local and national non-profit organizations.  By donating products, advertising and sponsorship for fundraisers, along with a percentage of retail sales, the company has provided much needed support for womenā€™s shelters, HIV/AIDS research, art programs, LGBT benefits, Breast Cancer awareness and much more.
 
The campaign begins this holiday season with the first beneficiary being the San Francisco AIDS Foundation.  Says Good Vibrationsā€™ COO, Jackie Strano, ā€œFor over three decades Good Vibrations has been giving back to the community. We just hadnā€™t made it an official part of our business model. Itā€™s our hope that coupled with the efforts, enthusiasm and creativity of our charity partners, the GiVeā„¢ program will drive change and make a difference locally and at large.ā€

Good Vibrations strives to be an agent for social change, through the lenses of sexuality, diversity and alternative business practices. Both within their organization, and throughout the communities they serve, Good Vibrations is committed to fostering respect, promoting supportive communication, providing access to educational resources and strongly advocating for women in leadership roles.

How GiVeā„¢ Works:
Each quarter, Good Vibrations will partner with a different nonprofit organization and encourage their customers to contribute directly to them at check-out. 

To learn more about Good Vibrations GiVeā„¢ program and to see this yearā€™s beneficiaries, visit
www.goodvibes.com or contact Camilla Lombard at 415/974-8985 x201 or camillal@goodvibes.com.

About Good Vibrations
Good Vibrations is the San Francisco-based retailer trusted for more than three decades to provide a comfortable, safe environment for finding sex-positive products and educational materials to enhance oneā€™s sex life. Good Vibrations offers products through its website (www.goodvibes.com) and retail stores. Good Vibrations is the recipient of the 2009 Outstanding Online Retailer Award from AVN.

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