Press Releases

Good Vibrations Celebrates 19th International Masturbation Month

In May We Rub

CONTACT: Amanda Harris Public Relations & Community Manager

Dr. Joycelyn Elders with Good Vibrations Executive Vice President, Jackie Strano, at Catalyst Con West 2013, where she applauded and endorsed International Masturbation Month efforts.

SAN FRANCISCO (April 29, 2014): Good Vibrations, the legendary San Francisco-based retailer that takes pride in providing accurate information on sexuality and toys for grown-ups says, "It's International Masturbation Month! So, give yourself a hand! Or a vibrator, or something else stimulating, and don't forget the lube!" With masturbation and sex toys being featured in shows such as Girls and talked about by stars like Jennifer Lawrence on the late night television show Conan, one can easily forget how taboo the idea of self-stimulation once was. Good Vibrations founded International Masturbation Month in 1995 in the wake of the controversy surrounding the firing of former Clinton administration Surgeon General Joycelyn Elders, who evoked conservative wrath when she stated that discussion of masturbation might have a place in sex education curricula. Realizing that one simple, sensible mention of solo pleasuring was enough to lose this prominent woman—the country's first African-American surgeon general—her job convinced Good Vibrations staff that this most basic and accessible form of sex needed a serious image boost. Some things have changed since 1995, but International Masturbation Month is still a necessary reminder that self-satisfaction is a healthy, accessible form of pleasure engaged in by almost everyone, of every gender and relationship status, at some time of (or throughout) their lives: It's relaxing, allows people to learn more about their own sexual response, is a basic recommendation of sex therapists that can help people with many different sexual concerns, relieves menstrual cramps, and helps keep the genitals fully functional. On top of that, it's the safest form of sex a person can have.

"Masturbation is fun and pleasurable, it teaches you about your own unique sexuality, and it's a great way to postpone partner sex if you're not ready for it," says Good Vibrations staff sexologist Carol Queen, Ph.D., one of the originators of the International Masturbation Month concept. "Why on earth isn't everybody celebrating masturbation?"

Good Vibrations will be celebrating International Masturbation Month with workshops in local stores and online through social media. The company invites the community to attend a local free class and to celebrate their self-satisfaction on social media via #MayWeRub.

Over the years Good Vibrations has done hundreds of press interviews about masturbation, encouraged other like-minded retailers and organizations to help celebrate IMM (formerly known as National Masturbation Month), engaged customers' creativity in compiling lists of favorite masturbation euphemisms, places to masturbate, and stranger-than-fiction masturbation stories, and curated a show of video clips from the great masturbation educators, like Dr. Betty Dodson, author of "Sex for One."

Though any toy can be used during sex with a partner, depending on what kind of activities are being enjoyed, certain toys are especially suited or frequently-chosen for solo sex: the Original Magic Wand, favorite of masturbation expert Dr. Betty Dodson the Rabbit Habit and other twice-as-nice styles, the Pure Wand, and the G-Twist, to name a few very popular items. Men can enjoy a range of sleeves and pumps designed especially for their self-pleasuring enjoyment, like the Cobra Libre stimulator for men and Tenga Eggs .

Most importantly, however, Good Vibrations continues to celebrate masturbation as we have always done: as a basic pleasure that is the foundation for our sexual health experience. Visit Good Vibrations www.goodvibes.com for information (in books, videos, and from our trained Sex Educator Sales Associate staff members), pleasure products of all kinds (vibrators, dildos, and of course lubricants), and inspiration (erotic books and movies). Whether shared with a partner or kept as a solo secret, self-love is accessible to, and good for, everyone.

ABOUT GOOD VIBRATIONS
Good Vibrations is the San Francisco Bay Area based retailer trusted for more than three decades to provide a comfortable, safe environment for finding quality products, trusted information and educational materials to enhance one's sex life. Visit online at, goodvibes.com. Please follow us on Twitter @GoodVibesToys

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